John Legend is in the house!
Definitive Technology today announced nine-time GRAMMY® Award-winning
recording artist, critically-acclaimed concert performer and
philanthropist/social activist
John Legend
as its first-ever brand ambassador. Legend, who is releasing his highly
anticipated fourth solo studio album, Love In The Future on September 3
and
recently announced
a North American tour this fall in support of the album, has long used
Definitive Technology’s products in his own home and will serve as a
spokesperson and creative inspiration for the brand’s current and future
audio products line-up, including home loudspeakers and the brand’s
Sound Cylinder Bluetooth speaker.
“As an artist, I strive to evolve my sound beyond what’s come before or
what’s expected, while remaining true to a timeless style,” Legend
said. “That’s what appeals to me about this collaboration — Definitive
Technology is constantly raising the bar for innovation in audio
products without ever losing sight of its commitment to putting sound
first.”
In support of the multi-year partnership, Definitive Technology is
planning a series of media, partner and consumer events including a
Google+ Hangout and concert in Las Vegas. Additionally, the brand will
promote the collaboration with a national ad and retail campaign that
will launch in the fall.
“John Legend embodies so many defining attributes of the Definitive
Technology brand,” said Dave Peet, Executive Vice President of
Definitive Technology. “He is an extremely gifted artist and stage
performer. We are honored to write a new chapter of our legacy in
collaboration with John, and believe this partnership will help inspire
our team and our customers to fall even more in love with the Definitive
brand and product story.”
Definitive Technology, available at great partners such as Magnolia®
Home Theater and hundreds of specialty audio dealers worldwide, recently
released the Sound Cylinder, the brand’s first product in the portable
speaker market. Offering powerful sound in a sleek design that can go
wherever the music and movies go—whether it’s on vacation, to the
office, or in Legend’s case, on a worldwide tour—the Sound Cylinder can
stand alone to play audio via Bluetooth connection, clamp to a laptop or
act as a tablet stand to improve each device’s built-in speakers when
watching video or listening to music.
readmore :
DefinitiveTech
www.laser-definition.com
